Email software for freelancers, priced for solo budgets.

Kit suits a freelancer whose clients find them through writing, talks or a reputation built over time. The free plan includes unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. For a solo with a list under 10,000, the broadcasting side costs nothing, which lets you build the weekly habit before paying for it.

The sequences and Visual Automations sit on the Creator plan at $33 a month billed yearly. That is the point where a freelancer should start paying, because a proposal follow-up or a past-client check-in needs an automation to run without you. The Pro plan at $66 a month billed yearly adds subscriber signals, unlimited users and deliverability reporting, which most solos do not need.

Kit is weaker at the billing side of freelance work. It does not manage retainers, and its sequences are simpler than the deal-stage tools covered later. Use it as the publishing and relationship layer, and keep your contract and invoice process elsewhere.

MailerLite\u2019s free plan covers up to 250 subscribers and 2,500 monthly emails, which is enough for a new freelancer to test whether a regular letter gets replies. The Comfort tier, shown at $12 a month on monthly billing or $10.80 a month billed yearly for its 500-subscriber starting tier, is the most affordable paid option in this guide for a small list.

The Power plan at $25 a month monthly or $22.50 a month yearly removes the monthly email allowance. Most solos do not need it until the list grows, so the step is easy to delay. The builder is simple enough to learn in an evening, which matters more for a one-person practice than a deep feature set.

The limitation is depth. Branching logic and advanced segmentation are thinner than those in ActiveCampaign or Drip, so a freelancer with several service lines may outgrow the tool. Pricing above the 500-subscriber tier is not published on the captured page, so ask the vendor for the figure before you plan a larger list.

Brevo\u2019s free plan allows up to 100,000 contacts with a daily cap of 300 sends. For a freelancer with a large conference or referral network, the contact limit is rarely the constraint; the daily cap is. Proposal follow-ups are low-volume by nature, so the free plan can cover a solo who sends a handful of quotes a week.

When sending grows, Starter at $9 a month starts at 5,000 emails a month with no daily limit. Standard at $18 a month adds automation, A/B testing and advanced reports. Brevo prices by monthly email volume rather than by contact count, which is the reverse of most tools here. That structure favours a large, rarely mailed list and penalises frequent sends.

Brevo is a good choice for proposal rescue, but it is not a publishing platform in the way Kit is. Its authority-building tools are more basic, and the template range is narrower. Choose it when the pipeline matters more than the newsletter.

Many freelancers have seen Mailchimp\u2019s interface before, which shortens the time to the first send. The free plan covers up to 250 contacts and 500 sends a month, and the Standard plan starts at $20 a month for the default 500-contact selector, with up to 6,000 emails a month at that size.

The cost moves with the contact count. The published tiers show $100 a month for 2,501 to 5,000 contacts, and $135 a month for 5,001 to 10,000 contacts. A freelancer who grows a network of past clients and referrers will see the bill rise faster than the revenue the list produces, so review the tier each quarter.

Mailchimp is a reasonable first tool for a freelancer who needs a list up quickly, but it is not the strongest choice for proposal sequences or for a tightly segmented practice. Plan to move to a tool with a clearer contact-based price if the list keeps growing.

ActiveCampaign suits a consultant whose engagements are large and take months to close. Its tiers are priced from 1,000 contacts: Starter is $15 a month and Plus is $49 a month at that size, with both available on monthly or yearly billing. The Pro and Enterprise tiers add advanced segmentation and premium support, and the pricing page shows that the starting price scales with the contact count.

The advantage for a freelancer is the depth of nurture logic. Long sales cycles benefit from tracks that respond to what a prospect clicked or did, and ActiveCampaign handles those branches well. The cost is complexity. A freelancer with three service lines and a single proposal per month may spend more time configuring the tool than using it.

There is no ongoing free plan, only a free trial. Budget for the monthly price from the start, and decide before you sign up whether your sales process actually uses deal-stage logic.

Freelancers who teach, such as trainers and workshop leaders, can use GetResponse to run registration funnels and follow-up sequences for webinars. The Starter plan at $19 a month monthly, or $15.58 a month billed yearly, includes unlimited monthly sends, a welcome series, one automation workflow, landing pages and signup forms. The Marketer plan at $59 a month adds unlimited workflows, advanced segmentation and abandoned-cart recovery.

For a service freelancer, most of the funnel features go unused. The Creator plan at $69 a month adds webinars, a course builder and a website builder, which only pays off if you sell courses. The pricing page does not publish a free plan, so the trial is your only chance to test the tool.

AWeber is built for people who want to send a clear newsletter and get a human answer when something goes wrong. The Lite plan is $15 a month at 500 subscribers and includes 5,000 email sends a month, and the Plus plan is $30 a month at the same subscriber count with 6,000 sends.

The tool does what a newsletter needs, but its automation is thinner than Kit\u2019s sequences or ActiveCampaign\u2019s branching. A freelancer who wants proposal follow-ups as a repeatable flow will need to set them up carefully. There is no ongoing free plan, so the 14-day trial is the only way to test it free.

Constant Contact works for a freelancer whose business is local: a bookkeeper who runs a chamber newsletter, a photographer who announces open sessions, or a coach who runs workshops at a community centre. The Lite plan is $12 a month monthly or $10.20 a month billed yearly and includes email and social media tools, with monthly sends capped at ten times the contact count.

The Standard plan at $35 a month adds automation, scheduling, A/B testing and sends up to twelve times the contact count. The Premium plan at $80 a month includes 500 SMS a month. Pricing depends on the contact count, so check the figure for your size before you commit. There is no ongoing free plan, only a free trial without a card.

Designers, photographers and illustrators can use Campaign Monitor to send visually strong campaigns, where the design of the email is part of the sales pitch. The Lite plan is $13 a month at 500 contacts, or $11.70 a month billed yearly, and the Essentials plan is $31 a month at the same size, or $27.90 a month yearly.

The tool is built around campaigns more than automated pipelines. A freelancer who wants proposal follow-ups or a long nurture track will find it less suited to that work than the tools above. The 30-day trial is capped at 500 contacts and 500 emails, which is enough to test a design but not to test a full list.

Drip fits a freelancer who sells fixed packages, such as a website audit or a three-month content retainer, and wants each package to have its own funnel. Pricing is by active people, starting at $39 a month for 1 to 2,500 people, with unlimited email sends on every tier and up to 50 workflows.

The cost climbs quickly as the list grows. The published bands show $89 a month for 4,501 to 5,000 people and $154 a month for 9,001 to 10,000 people. For a solo with a few hundred contacts, the entry price is reasonable; for a large referral network, compare it against send-volume and contact-tier alternatives first. There is no free plan.