Email software for ticketing companies, matched to how tickets sell.

Klaviyo fits a ticketing company whose checkout sits next to a shop. When a buyer adds a pair of tickets and a branded hoodie, then leaves, the abandoned-checkout flow can cover both items, and a post-purchase flow can follow with parking details, upgrade options and the bag policy. That is the core reason it leads this page: ticket revenue and merchandise revenue share one customer record and one set of flows.

The Email plan is priced by active profiles. At the 500-profile level it is $20 a month billed monthly, $30 at 1,000 profiles, $100 at 5,000, $150 at 10,000 and $400 at 25,000. The free plan covers up to 250 active profiles and 500 email sends a month, which is enough to build and test flows before a first on-sale.

Where it falls short for ticketing: the price rises quickly once a venue has years of one-time buyers on its list. Clean up inactive profiles before you commit, and check whether your largest segment is buyers who have not bought in two years. Renewal logic for passes is also not a native strength; if passes are your main product, you will need an integration or a separate billing-aware tool for those messages.

Brevo prices by how many emails you send in a month rather than by how many contacts you store. For a promoter with a big database of past buyers who receive only a few messages a year, that is often the more predictable model. The free plan allows 300 sends a day and storage for up to 100,000 contacts, so a small venue can run its early presales without paying anything.

Its transactional sending is useful for ticket operations. Order confirmations, e-ticket delivery and transfer notices can travel through the same account as marketing sends, which keeps sender reputation and logs in one place. SMS is available as an add-on for show-day reminders.

Where it falls short: presale and abandonment basics are covered, but billing-aware renewals and deep journey branching are not the product’s focus. Templates are functional rather than distinctive. Plan around send volume: a heavy on-sale week can move a Starter account into a higher band, so model two or three peak weeks before you pick a monthly plan.

A venue group or festival sells two things: tickets to fans and packages to sponsors or corporate buyers. ActiveCampaign keeps both in one system. Sponsor outreach and group-sales pipelines can sit beside presale journeys, so a corporate buyer’s deal stage and a fan’s purchase history are visible to the same team.

Plans rise by tier as well as by contact count. At 1,000 contacts the captured starting prices are $15 a month for Starter, $49 for Plus, $79 for Pro and $145 for Enterprise, with the same price billed monthly or annually. Above 1,000 contacts, the price depends on the band you select, so get a quote for the list size you expect.

Where it falls short: it needs someone who owns the account and keeps the lists clean. A single room with one person sending a few invitations will pay for depth it does not use. Per-contact costs on a large fan list add up, which is why festivals often keep fan marketing on a cheaper tool and use this one for sponsors.

A new promoter with a first show and a list of a few hundred people can build an announcement, import contacts and schedule the on-sale email in an afternoon. Mailchimp’s template library and familiar interface make it easy to hand the account to a volunteer who will not be around next season.

Pricing is by contact tier. Standard starts at $20 a month for the 500-contact selector. The captured tiers show $100 a month for 2,501 to 5,000 contacts, with up to 60,000 emails a month at that tier, and $135 a month for 5,001 to 10,000 contacts, with up to 120,000 emails. Other bands are not shown on the captured page, so check the exact figure for your count.

Where it falls short: the cost rises with the fan list, and the list grows because successful events attract one-time buyers. Ticketing-specific triggers such as cart recovery and renewal sequences are shallow compared with the cart-focused tools above. Many promoters start here and move to Brevo or Klaviyo once the list passes a few thousand names.

A single room such as a small theatre, a recital hall or a community arts space runs on a short cycle: invite subscribers to the season, collect RSVPs, send one or two reminders and a thank-you. Constant Contact supports that cycle with event-style registration and reminders, and the setup takes an afternoon.

The plans are priced by contact count and send allowance. The captured entry tiers are Lite at $12 a month billed monthly, or $10.20 billed annually, Standard at $35 and Premium at $80. Contact-count bands beyond the entry point are not fully exposed on the captured page, so confirm your exact band before committing.

Where it falls short: it has little checkout-recovery logic and no renewal engine for passes. A room that moves into commercial ticket sales will outgrow it in a season or two. For a venue that sells mainly through invitations, though, the simplicity is the feature.

Touring acts and festivals release tickets in tiers: a fan-club presale, a general on-sale, then a limited last release. Drip’s visual workflows let a small team set up each tier as a sequence with its own timing and exit conditions, and the same tool can send a merchandise drop the following week.

Pricing is by people in the account, with unlimited email sends on the captured tiers. The captured entries are $39 a month for 1 to 2,500 people, $89 for 4,501 to 5,000, $154 for 9,001 to 10,000, and $369 for 22,501 to 25,000, all billed monthly.

Where it falls short: venue operations such as seat logic, renewals and SMS depth are not the focus. A touring company with a venue-side box office will need a second tool for passes and reminders.

Customer.io is built around events. A ticketing platform that sends an event whenever a fan searches, holds seats, buys, transfers a ticket or scans in can trigger messages from those events directly. This suits a platform that wants a price-drop alert for a tracked section or a message after a particular seat purchase.

Essentials at 10,000 profiles is $145 a month billed monthly, $235 at 20,000 profiles and $325 at 30,000. Premium has custom profile volume and pricing and is quoted on request. The captured Essentials ladder also reaches $505 at 50,000 or more profiles.

Where it falls short: it asks for event design, a clear data model and someone who maintains both. A small ticketing team without engineering support will spend its time on setup rather than on sales emails.

A small promoter with a few hundred buyers and a limited budget can still run abandoned-cart reminders, presale popups and post-show upsells. Moosend’s workflow builder covers those basics at a low entry price, which makes it a sensible choice for a first season with paid inventory.

Captured Pro prices are $16 a month monthly or $13 annually at 1,000 contacts, $48 or $38 at 5,000, $88 or $70 at 10,000, and $160 or $128 at 25,000. The annual discount is large enough to matter for a promoter who books the same venue every year.

Where it falls short: its native ticketing integrations are fewer than Klaviyo’s, and support can be slower during peak weeks. For inventories where every seat counts, that trade is usually acceptable.

A comedian, a speaker or a band with a direct following can run tour presales from the same tool that hosts its newsletter. Subscriber-only codes, paid fan tiers and a page for each city give the artist a presale desk without a box-office system.

The free plan covers up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. Visual automations and sequences start on the Creator plan at $33 a month billed annually. The Pro plan is $66 a month billed annually.

Where it falls short: there is no seat logic, cart depth or renewal engine. It works for the artist’s presale, not for the venue’s box office.

A ticketing software company onboarding its first organizers needs welcome emails, a message when the first event is created and a note when the first payout lands. Loops is designed for sending these event-based messages from an API, which makes it quick to integrate.

The Early Stage plan is free for up to 4,000 sends in any rolling 30 days, and the Growing Audience plan starts at $99 a month. Both list their features on the pricing page; check the send limit before you launch a campaign to a large audience.

Where it falls short: it is not a box-office tool. Renewal sequences, seat-aware messages and show-day logistics need other systems.

A community theatre, a school hall or a church venue sends season announcements, volunteer calls and a few ticket reminders. MailerLite’s free plan can cover a small list, and the editor is simple enough for a volunteer to learn quickly.

The captured plans are Comfort at $12 a month monthly or $10.80 annually and Power at $25 a month monthly or $22.50 annually. The paid plans are sized from a 500-subscriber starting tier, so confirm the band for a larger list.

Where it falls short: event automation is basic, and checkout recovery and pass renewals need a stronger tool. Venues often keep MailerLite for community mail and use a commerce-focused tool for sales.

An opera company or gallery sends season announcements that look like printed programs. Campaign Monitor is a sensible choice when the design of the email carries much of the brand, and agencies that manage several venues can separate clients cleanly.

The captured Essentials price is $31 a month billed monthly or $27.90 billed annually on the 500-contact band. Lite and Premier are also listed, at $13 and $171 a month monthly respectively, for the same band.

Where it falls short: it is campaign-led, so event-triggered sequences and checkout recovery are limited. Pair it with a cart tool if ticket sales run through the email.

A society that runs a seasonal concert series for its members needs simple broadcasts and a reliable list. AWeber covers that with a familiar interface and straightforward subscriber tiers.

The captured Lite plan is $15 a month for 500 subscribers and 5,000 sends. Plus is $30 a month with 6,000 sends at the same subscriber tier.

Where it falls short: modern commerce hooks, seat-aware messages and cart recovery are not its strength. For a members’ season, that focus can be an advantage.

A conference that runs in person and online needs ticket landing pages, reminders for both audiences and a replay offer after the event. GetResponse includes webinar tools and landing pages in the same account, so virtual attendees can be managed without a separate video stack.

The captured Starter plan is $19 a month billed monthly or $15.58 billed annually, with unlimited monthly sends and one automation workflow. Marketer is $59 a month monthly or $48.38 annually and adds unlimited workflows and advanced segmentation, which most conferences will need.

Where it falls short: for concerts and sports, the cart depth and renewal logic trail the stronger commerce tools.