Email software for travel agencies, built around the departure date.

ActiveCampaign suits agencies that build each itinerary around one traveler's interests and budget. Starter includes email marketing, marketing automation and a standard CRM, so an inquiry can carry notes, travel dates and the destinations a family asked about. A sequence can open with a personal quote follow-up, continue with material matched to the stated interest, and end as soon as the contact is tagged as booked.

The price is simple to read. Starter is $15 a month at 1,000 contacts, with the same price whether you pay monthly or annually. Plus, at $49 a month, adds standard segmentation and landing pages, which most agencies need once they run more than one destination sequence. Pro at $79 a month adds advanced segmentation, and Enterprise at $145 a month adds premium segmentation and a dedicated account team.

The realistic starting point for a segmented travel program is Plus, not Starter, because the segmentation a multi-destination agency relies on is not in the cheapest tier. Date-based sequences also take time to build well, and an agency that sends only a handful of quotes a month may find the structure heavier than it needs. There is a free trial but no free plan.

Current plan details are on ActiveCampaign's pricing page.

Kit fits an agency whose main work is publishing destination stories and moving readers toward a trip enquiry. The free plan includes unlimited landing pages and forms, unlimited email broadcasts, and tagging and segmentation for up to 10,000 subscribers. For an agency with a loyal readership and a modest group of active prospects, that covers most of the publishing work without a monthly bill.

Automation is where the free plan stops. Visual automations and email sequences start on Creator at $33 a month billed annually, which also adds subject-line A/B testing and removes Kit branding. Pro at $66 a month billed annually adds unlimited users and deliverability reporting. Kit does not keep a quote record or pipeline stages, so bookings still live in whatever system the agency uses to write invoices.

Without Creator there is no timed quote follow-up. A traveler who asked for a price in March will not hear again unless someone sends the message by hand, which makes Kit a publishing tool first. Its strength is inspiration; its weakness is the discipline of following up on a specific quote.

Kit's own plan comparison is on the Kit pricing page.

Mailchimp is the tool many new agency staff already know, so a first destination brochure can be ready on the same day the decision is made. The free plan covers up to 250 contacts and 500 sends a month, with a cap of 250 sends a day, which is enough for an agency testing one monthly letter to a small inquiry list.

Paid plans scale by contact count. Standard is $20 a month at the 500-contact selector and allows up to 6,000 emails a month at that size. The price moves to $100 a month for 2,501–5,000 contacts and to $135 a month for 5,001–10,000 contacts, with send allowances rising in the same steps. A trade-show list full of people who never book will push the bill up quickly, so the list needs cleaning before it grows.

The per-contact model works against an inquiry-heavy business. Building stage-based nurture takes more setup than a simple brochure send, and an agency that outgrows the free plan will be choosing between contact bands rather than between features.

Mailchimp's current plans are listed on Mailchimp's pricing page.

Brevo prices its paid plans by monthly email volume rather than by contact count. That suits an agency with a long archive of past inquiries that it mails only now and then. The free plan can store up to 100,000 contacts, so the list can grow a long way before any money changes hands.

Starter is $9 a month for 5,000 emails a month and has no daily sending cap. Standard at $18 a month is where automation appears, and Professional, from $499 a month, covers 150,000 to 10 million sends a month with up to 2 million contacts. For a travel program with dated sequences, the realistic entry point is Standard, which is a bigger step than the headline Starter price suggests.

The daily cap on the free plan can delay a planned departure campaign for a large list, and destination segments have to be built by hand because the plans do not come with travel templates. Model the monthly total against your expected send volume before committing, especially in peak booking months.

Brevo's volume pricing is on Brevo's pricing page.

MailerLite suits a small boutique that sends one considered letter a month about destinations and seasonal offers. The free plan covers up to 250 subscribers and 2,500 monthly emails. Comfort is $12 a month billed monthly, or $10.80 a month billed annually, at the 500-subscriber starting tier. Power is $25 a month at the same tier, or $22.50 billed annually, and allows unlimited monthly emails.

Its plans are sized by subscriber count, so an agency whose inquiry list grows past a tier pays for the larger tier even when most of the new names are cold. An agency that wants a per-traveler record with stage-based pipeline work will find a CRM-led tool closer to what it needs.

MailerLite's plan details, including the annual discount, are on MailerLite's pricing page.

Constant Contact is built for agencies that run destination evenings, expo follow-ups and seasonal sales events, and want invitations that a counter staff member can assemble without training. Lite sends up to ten times the contact count each month. Standard at $35 a month adds automation, scheduling and A/B testing. Premium at $80 a month adds advanced automation, segmentation and reporting, and lists 500 SMS a month.

Premium is the only plan in this guide where the pricing details state an SMS allowance, which makes it the clearest option for departure logistics sent by text. Keep texts to operational notices that the traveler has agreed to receive, such as a document deadline or a gate change, and keep inspiration in email.

The limits are on the nurture side. Automation does not appear until Standard, the plan with SMS costs $80 a month, and the depth of quote follow-up is lower than in the CRM-led tools above it on this page.

Plan details are on Constant Contact's pricing page.

GetResponse makes sense when an agency also sells travel accessories, guidebooks or a planning course. Starter at $19 a month, or $15.58 billed annually, includes unlimited monthly email sends, a welcome series, one automation workflow, landing pages and signup forms. Marketer at $59 a month, or $48.38 billed annually, adds unlimited workflows, advanced audience segmentation, abandoned-cart recovery and sales funnels.

One workflow on Starter is not enough for a quote sequence plus a departure sequence plus a post-trip sequence, so an agency that expects to run all three should budget for Marketer from the start. The pricing page offers a free trial rather than a free plan.

GetResponse's current plans are on GetResponse's pricing page.

Moosend's Pro plan includes unlimited emails and is priced by contact count. At 500 contacts it is $9 a month billed monthly or $7 billed annually. At 1,000 contacts the figures are $16 and $13, at 5,000 contacts $48 and $38, and at 10,000 contacts $88 and $70. Separate email-credit packs are also listed for agencies that prefer to buy sending capacity directly.

Because sends are unlimited on Pro, a busy booking season does not add a per-email charge, which suits an agency that mails a large brochure list often. The cost is that every additional contact is billed whether or not it ever books, and the trial is the only way to try the product before paying.

Moosend's current contact tiers are on Moosend's pricing page.