Email software for wedding vendors, priced by list size.

Why wedding email is a long game

A wedding vendor's email list behaves differently from a retail list. People inquire early, compare several vendors, and decide late. A photographer may hear from a couple a year before the date, then wait months before the couple commits. A florist may get most of its bookings in a short window before peak season. The list is small, but each contact is worth a lot, and the sequence that moves a person from curiosity to a signed contract is long.

That shape changes what you need from an email tool. You need a way to keep sending useful messages over many months without writing each one by hand. You need to segment by wedding date, package, stage and source, so that a couple who booked in March stops receiving inquiry mail. You need a clean way to ask for referrals after the wedding, and a way to reach past clients on their anniversary without making it feel like a sales push. Most of the tools on this page can do some of this. Few do all of it at a price that makes sense for a single-person studio.

Wedding vendors also run on seasons. Inquiries spike in the months after a bridal show or a popular portfolio post, and then fall off. Your list should carry the same weight in quiet months as in busy ones, so the email platform you choose should handle a list that grows fast and then sits idle, without penalizing you for the idle months with a large bill.

What each price covers at three list sizes

Most wedding vendors fall into three bands: a list of about 500 people, a list around 1,000, and a larger archive of several thousand past clients, venue contacts and referral partners. The table shows the plan that applies at each size, with the billing period in brackets. Where a vendor does not publish a price for that exact size, the cell says pricing on request. Each tool counts contacts a little differently: Klaviyo counts profiles, Drip counts people, and Moosend counts contacts, so compare the rows only roughly.

Two things stand out. First, the jump from a 500-person list to a 5,000-person list is steep on most paid plans, so a vendor who keeps every past client on the list should look carefully at how the tool counts them. Second, the free plans matter more to wedding vendors than to most businesses, because a studio may only send a few campaigns a month. Kit's free plan, which covers up to 10,000 subscribers for landing pages, forms and broadcasts, gives a small vendor a long runway before any bill arrives.

The tools, one at a time

ActiveCampaign

ActiveCampaign suits a vendor whose inquiries run for a year or more, because it keeps a record for each contact and lets you move that record through stages. The Starter plan at $15 a month for 1,000 contacts includes email marketing, marketing automation, a standard CRM and ecommerce integrations. For a wedding business that means an inquiry can enter a sequence on the day it arrives, a note can show where the couple is in the process, and a booked couple can leave the inquiry track automatically.

Where it falls short is setup. The platform rewards a planned build: you need a clear list of stages, tags for wedding date and package, and a plan for how the post-wedding sequence starts. Landing pages are not part of Starter; they start on Plus at $49 a month for 1,000 contacts. If your main need is a portfolio page and a sign-up form, the cost is higher than it needs to be. Pricing and plan details are on the ActiveCampaign pricing page.

Kit

Kit is built around creators, and that suits photographers and florists who lead with imagery. The free plan, up to 10,000 subscribers, includes unlimited landing pages and forms, unlimited email broadcasts, tagging and segmentation, and the ability to sell digital products and subscriptions. A vendor can run a portfolio-led sign-up page, send a seasonal guide to the list and tag each subscriber by the type of wedding they describe, all without paying.

The limit is automation. Visual automations and email sequences start on the Creator plan at $33 a month billed annually, which is where an inquiry nurture would live. Pro, at $66 a month billed annually, adds unlimited users, deliverability reporting and a newsletter referral system. Kit does not handle wedding deposits or contracts, so the workflow still depends on your booking tool. See the Kit pricing page for current plan details.

Mailchimp

Mailchimp is the tool most new vendors already know. Its free plan covers up to 250 contacts and 500 sends a month, with a limit of 250 sends a day, which is enough to send a monthly newsletter to a small list. For a vendor that needs to send a few campaigns and wants a familiar editor, this lowers the barrier to starting.

Cost climbs with the list. Standard starts at $20 a month for 500 contacts on monthly billing, and the 2,501 to 5,000 contact band is $100 a month. A vendor who keeps every past client, venue contact and referral partner on one list can see the bill grow faster than the number of weddings. Consider how many of those contacts you actually mail and whether a smaller, tagged list would do the job. The full contact bands are on the Mailchimp pricing page.

MailerLite

MailerLite is a sensible first platform for a vendor with a small list and a clear need to send regularly. The free plan covers up to 250 subscribers and 2,500 emails a month. The Comfort plan starts at $12 a month for the 500-subscriber tier on monthly billing, or $10.80 a month billed annually, and its monthly email allowance is ten times the subscriber ceiling. Power at $25 a month on the same tier includes unlimited monthly emails.

The weakness is the upper range. Prices above the 500-subscriber tier are on request, which makes it harder to budget for a studio that expects its list to grow past that size. If your list will stay under a few hundred people for the next year, MailerLite is a clear, inexpensive choice. If the list will double, compare its quote with ActiveCampaign or Kit before you commit. Plan details are on the MailerLite pricing page.

Moosend

Moosend prices by contacts, with a plan that includes unlimited emails. At 500 contacts the Pro plan is $9 a month on monthly billing or $7 a month billed annually. That is a low entry price for automation, which makes it useful for a vendor who wants a sequence for new inquiries but cannot justify a larger platform.

The price steps up with the list: $16 a month at 1,000 contacts and $48 a month at 5,000 on monthly billing. Compared with ActiveCampaign at the same size, the difference is real at the start and smaller as the list grows, so run both numbers for your own list. Moosend is a good match for lean vendors who want automation at the lowest reasonable cost. Its current figures are on the Moosend pricing page.

Constant Contact

Constant Contact is designed for businesses that run events, and that fits a vendor who exhibits at bridal shows, hosts open houses or runs tasting evenings. The Lite plan starts at $12 a month on monthly billing, or $10.20 a month billed annually, and includes email and social media tools. Standard, at $35 a month, adds automation, scheduling, A/B testing and a higher send allowance tied to contacts. Premium, at $80 a month, adds advanced automation, segmentation and reporting, plus 500 SMS messages a month.

Its limit for a long inquiry nurture is depth. Sequences that run over many months are not its strength, and the platform has no free plan, only a free trial with no credit card needed. For a vendor whose main email job is inviting people to a show and following up within a few weeks, it is a practical choice. Current plans are on the Constant Contact pricing page.

Campaign Monitor

Campaign Monitor works well for design-led announcements. Its Essentials plan, at $31 a month on monthly billing for the 500-contact band or $27.90 a month billed annually, includes unlimited email sends. For a studio that sends a few beautifully laid out features each season, that is the right kind of value: the cost is predictable and the templates are built for visual work.

It is not built for long pipelines. There is no free plan, and the 30-day trial is limited to 500 contacts and 500 emails, which is useful for testing a template but not for trying a full inquiry sequence. If you need a CRM record for each couple, look at ActiveCampaign instead. Details are on the Campaign Monitor pricing page.

GetResponse

GetResponse fits vendors who teach as well as sell: photographers who run posing workshops, planners who host webinars about budgeting, or venues that run open-day sessions. Starter, at $19 a month on monthly billing or $15.58 a month billed annually, includes unlimited monthly email sends, a welcome series, one automation workflow, landing pages and signup forms. Marketer adds unlimited workflows, advanced segmentation, abandoned-cart recovery and sales funnels. Creator adds webinars, a website builder and a course creator.

On Starter you get one automation workflow, which is too few for a full inquiry nurture. Plan for Marketer if the sequence matters to you. There is no ongoing free plan, only a free trial. See the GetResponse pricing page for current tiers.

AWeber, Drip, Brevo and Klaviyo

AWeber, at $15 a month for 500 subscribers on the Lite plan, is a dependable option for simple broadcasts, with no ongoing free plan and a 14-day trial. Drip, at $39 a month for 1 to 2,500 people, makes sense for vendors who sell products alongside services, since its flows are built around people and purchases. Brevo offers a free plan that allows 300 email sends a day for up to 100,000 contacts, and its Starter plan starts at $9 a month for 5,000 emails. Klaviyo's email plan starts at $20 a month for 500 profiles and suits stores with product data, so most wedding vendors will find its features more than they need.

If you need this, pick that

The table below matches common wedding business needs to a tool and gives the reason. Use it to narrow the list before you open any pricing page.

Setting up the inquiry-to-referral workflow

Whichever tool you choose, the setup decides whether it earns its keep. Start with the stages a couple moves through, then build the tags and sequences that match each stage. Use the checklist below as a build order. It works for ActiveCampaign, Kit, Constant Contact and the other tools above, although the menu names differ.

Keep the first version small. Build the inquiry sequence and the booking exit first, because those two protect the most revenue. Add the referral and anniversary tracks in the quiet months, when you have time to write them properly.

How to choose

Start with the length of your inquiry cycle. If couples usually book within a few weeks, a simple broadcast tool is enough, and AWeber, MailerLite or Mailchimp will handle it. If couples take months to decide, you need automation that keeps working while the couple is quiet, and that points you to ActiveCampaign or a mid-range plan on Kit.

Next, count your contacts honestly. Include past clients, but only if you will mail them. A list of 500 people you mail monthly costs less than a list of 5,000 people you mail once a year, and the price tables above show how fast the bill moves when the list grows. Then check what your free plan limits are before you commit to any paid tier.

Finally, look at the work outside email. Wedding businesses collect deposits, sign contracts and track timelines in other tools, so the email platform should connect cleanly to the tools you already use, or at least accept a simple import and export. Ask whether the tool will survive a busy peak season with a long list and a full calendar, not only whether it can send a clean newsletter in a quiet week.

A useful rule for most studios: pick the cheapest tool that can run your longest sequence without you building workarounds. If you find yourself exporting lists to make a single sequence work, you have outgrown the plan and should move up one tier.

Deposits, balances and payment reminders

Wedding money moves on a schedule: an inquiry fee, a date-hold deposit, a contract deposit, staged payments and a final balance before the day. None of the tools on this page should be treated as the system that collects those payments. Keep the payment itself in the invoicing or booking tool you already use, and use email for what surrounds it: a reminder before each due date, a confirmation after payment, and a polite follow-up when an invoice is late.

Write those reminders in your own voice and keep them short. A couple who has just paid a deposit wants to know what comes next and when, not a sales pitch. A couple whose balance is overdue wants a direct, kind message with a link to pay. Build those three messages before the first booking of the season, so they are ready when the first invoice goes out.

Planning around the wedding calendar

Most wedding vendors send the most email in the months after a bridal show, when new inquiries arrive, and the least in the months before the peak season, when they are busy with bookings. Plan the calendar around that. Use the quiet months to write new portfolio stories and planning guides, and use the busy months to let automations handle inquiries while you work.

Keep the seasonal messages specific. A message about winter availability should name the months that still have dates. A message about spring timing should describe what a couple can plan in the next ninety days. Generic seasonal greetings are easy to skip and do little for a list that is paying for each contact.

Use the past-client list carefully. A first-anniversary note, a yearly check-in and a short note when a past couple has a baby or a move are the kinds of messages that keep referrals coming without asking directly. Send them rarely and mean them.

How the prices here were checked

Each price on this page comes from the vendor's own pricing page, checked on October 7, 2026. Plan names, list-size bands and billing periods are copied from those pages, and derived totals are shown with their arithmetic where they appear. Where a vendor did not publish a price for a list size, the page says pricing on request rather than estimating one. Plans change, so confirm the figure on the vendor's pricing page before you subscribe.