Email marketing software for fashion ecommerce brands

What it does well for fashion. Klaviyo reads your product, order and browsing data and turns it into segments a merchandiser would recognize, such as shoppers who bought wide-leg trousers in a given size and paid full price. Drop flows, VIP early access and back-in-stock alerts all draw on the same segments, so a sold-out size triggers a message to the people who viewed it, not to the whole list.

Where it falls short. The cost grows with the profile count, and SMS is a separate plan with pricing on request. Rental and subscription billing is not its strength, so keep that logic in your billing system and pass the status into Klaviyo as a property. Small stores can find the setup heavy before they have much data to segment on.

Price and link. Plans start at $20 a month for 500 profiles and rise to $400 a month for 25,000 profiles on the Email plan. See the current Klaviyo pricing page.

What it does well for fashion. Drip suits an independent label that releases capsule collections and wants workflow control without an enterprise contract. Unlimited email sends on every paid band mean a label can mail a full list as often as a drop calendar requires, and the lower bands include up to 50 workflows.

Where it falls short. The product-level data depth is thinner than Klaviyo\'s, so segments by size and category take more manual setup. Lower bands include chat and email support only from certain tiers, so check the support level you need before you pick a band.

Price and link. From $39 a month for 1 to 2,500 people, $89 a month at 4,501 to 5,000 people and $369 a month at 22,501 to 25,000 people. See the current Drip pricing page.

What it does well for fashion. Mailchimp is familiar to most marketers and has a free tier that fits a brand with a small debut list. A first collection announcement and a simple welcome series can be set up in an afternoon, which is useful when the store is new and the team is one or two people.

Where it falls short. Drop logic, VIP tiers and product-triggered flows are shallower than in Klaviyo. Costs rise as the contact count passes each tier, and the free plan\'s 250-contact cap is reached quickly once a brand starts collecting signups at pop-ups.

Price and link. Free up to 250 contacts; Standard from $20 a month at 500 contacts; $100 a month for 2,501 to 5,000 contacts; $135 a month for 5,001 to 10,000 contacts. See the current Mailchimp pricing page.

What it does well for fashion. If you sell the same collection to shoppers on your webshop and to stockists or boutiques, ActiveCampaign keeps both relationships on one contact record. Its CRM and segmentation support are useful for line sheets, reorder reminders and account follow-up alongside consumer drops.

Where it falls short. A pure direct-to-consumer label pays for complexity it does not need. Setup takes longer than a drop-only tool, and the Plus plan is needed for standard segmentation and landing pages, so the Starter price is only the entry point.

Price and link. Starter from $15 a month, Plus from $49 a month, Pro from $79 a month, all at 1,000 contacts and above. See the current ActiveCampaign pricing page.

What it does well for fashion. Brevo is useful for a lean label that mails often to a large list. Because the price follows monthly email volume, a brand with a big contact list but modest sending can keep costs low. The free tier gives a new label room to test a launch sequence before paying.

Where it falls short. Product feeds and predictive product recommendations are not the focus, so drop emails are built more by hand than in Klaviyo. Heavy mailing moves you up the volume tiers quickly, and the Standard plan adds automation, A/B testing and advanced reports, so Starter alone may be too limited for a drop calendar.

Price and link. Starter from $9 a month, Standard from $18 a month, both starting at 5,000 emails a month. Professional starts at $499 a month for 150,000 to 10 million monthly sends. See the current Brevo pricing page.

What it does well for fashion. Customer.io is built around events. It suits a larger retailer whose data team wants to send a message when a specific product page is viewed three times, or when an order is delayed, using data from a warehouse or an internal system. That level of control is rarely needed by a single-label brand.

Where it falls short. It needs technical setup and ongoing maintenance, and the cost climbs quickly with profile count. A small store without a developer is likely to pay for capability it cannot use.

Price and link. Essentials from $100 a month; profile tiers from $145 a month at 10,000 profiles; Premium is priced on request. See the current Customer.io pricing page.

What it does well for fashion. Designer brands that sell through a personal story, such as studio diaries or process notes, can use Kit to turn readers into buyers. The free tier covers an audience of up to 10,000 subscribers, so an emerging designer does not pay until automation is needed.

Where it falls short. Catalog-level commerce, such as product feeds and cart-triggered flows, is limited compared with Klaviyo. Automations sit behind the Creator plan, so a store that needs back-in-stock alerts will pay from the start.

Price and link. Free plan up to 10,000 subscribers; Creator $33 a month billed annually; Pro $66 a month billed annually. See the current Kit pricing page.

What it does well for fashion. Small labels that mail lookbooks, restock notes and seasonal announcements can start on the free plan and move to Comfort or Power as the list grows. Power removes the monthly email cap, which matters for a brand that mails frequently to a mid-sized list.

Where it falls short. Product-triggered drop flows and predictive recommendations are basic. Stores that rely on size and category segments will build them by hand, and the free plan is a trial of the platform rather than a long-term home for a growing brand.

Price and link. Free up to 250 subscribers; Comfort $12 a month ($10.80 a month billed annually) at the 500-subscriber tier; Power $25 a month ($22.50 a month billed annually). See the current MailerLite pricing page.