Email software for WooCommerce, compared by plan cost and store fit.
For most WooCommerce stores with a real product catalog and a cart-recovery goal, Klaviyo is the best starting pick, because its flows are built on order, cart and product data. Its Email plan starts at $20 a month for 500 profiles. Smaller stores on a tight budget should compare Moosend at $9 a month and MailerLite at $12 a month before committing.
By the Email Marketing Software editorial team · Prices checked October 7, 2026 against each vendor's pricing page
The short answer by store type
1
Klaviyo for catalog stores that depend on cart recovery and post-purchase flows: $20 a month for 500 profiles.
2
Brevo for stores that send a lot of email to a large list and want a free starting tier with a daily cap.
3
Mailchimp for owners who want a familiar interface and a simple contact-based plan, from $20 a month at 500 contacts.
4
Moosend for very small stores that need a low monthly cost: $9 a month for 500 contacts on monthly billing.
5
Drip for owners who want workflow-first automation and are willing to pay more for it, from $39 a month.
What a WooCommerce store needs from email software
WooCommerce is a WordPress plugin, so most email tools reach it through a connector, a plugin or a webhook. That makes the first question practical rather than abstract: does the tool receive orders, carts and product changes soon after they happen? A flow that waits for a nightly import will send a cart email to a customer who has already bought the item. Ask every vendor how its WooCommerce connection works, and test it with a real low-value order before you build anything.
The second question is cost. WooCommerce owners often run a stack of plugins, and each plugin adds a monthly bill. Email platforms charge in two main ways. Contact-based plans rise with the number of people on your list, so a store that grows its audience sees the bill rise even if it sends the same number of emails. Volume-based plans rise with the number of messages sent, which suits stores with large, mostly inactive lists. Both models can be fair, but they punish different habits, so model the bill for your own list and send count.
The third question is subscriptions. Stores that sell consumables or subscription boxes often run recurring billing through a plugin such as WooCommerce Subscriptions. Email tools differ in how well they handle renewal reminders, skipped months and failed payments. Most general-purpose platforms can send a timed reminder, but they do not read billing events the way a billing-aware tool does. If subscriptions are a large part of revenue, check the subscription behavior directly with each vendor rather than relying on a generic feature list.
Finally, check where the store's data lives. Some tools keep a copy of customer history inside their own system, while others pull only the fields a flow needs. Either approach can work, but the store owner should know which fields are stored, how long they are kept and how a customer's record is deleted when the customer asks.
Comparison: the six main options for WooCommerce
Tool
Best for
Starting price (plan, billing)
Key limitation
Klaviyo
Catalog stores that rely on cart and browse flows
Email plan from $20/mo for 500 profiles, monthly billing
Cost rises with profile count and SMS volume
Brevo
High-volume senders on a budget
Free plan (300 sends a day); Starter from $9/mo for 5,000 emails a month
Free plan has a daily send cap; flows are simpler than Klaviyo's
Mailchimp
Owners who want a familiar tool and simple promotions
Standard from $20/mo at 500 contacts, monthly billing
Contact-based bills rise as the list grows
Moosend
Very small stores with a low monthly budget
Pro from $9/mo at 500 contacts (monthly) or $7/mo (annual)
Thinner store integration than the leading specialists
MailerLite
Small catalogs and simple newsletters
Comfort from $12/mo at 500 subscribers (monthly) or $10.80/mo (annual)
Limited depth for complex cart and replenishment logic
Drip
Owners who want workflow depth and unlimited sends
From $39/mo for 1 to 2,500 people, monthly billing
Higher starting price than the budget options
How WooCommerce changes the choice
Shopify stores and WooCommerce stores often face the same marketing problem, but they differ in who runs the site and how the stack is built. A Shopify merchant usually works inside one platform with one billing account. A WooCommerce owner often chooses hosting, plugins and payment gateways separately, and each choice adds a monthly cost and a possible point of failure. That is why connector quality and total stack cost matter more here than they do in a single-platform setup.
Connector quality is the first filter. A good WooCommerce connector receives order updates, refunds, cart changes and product stock changes. It also maps custom fields, such as wholesale tags or subscription status, into the contact record. Ask each vendor which of these events it reads, how often it syncs and what happens when a plugin update changes a field name. These questions are more useful than a feature list because the answers determine whether your flows will fire on the right customers.
Cost is the second filter. Woo stores frequently keep long purchase histories, so a contact-based tool can become expensive as repeat buyers accumulate. Before signing up, count three numbers: the number of active contacts, the number of emails sent each month and the number of SMS messages planned. Those three numbers, not the headline plan name, determine the real bill.
Subscription handling is the third filter. If your store sells recurring products, look at how the tool handles renewal reminders, pause-or-skip prompts and failed payments. Many general-purpose tools can send a reminder on a timer, but timers do not know whether a payment succeeded. Billing-aware tools read the payment event itself, so they can stop a reminder once a renewal clears. For subscription-heavy stores, that difference matters more than the price of the lowest tier.
What each tool costs at three list sizes
Each figure is the price on the vendor's pricing page for the plan band shown, checked October 7, 2026. Where a vendor does not publish a price for that list size, the table says so.
Tool and plan
500 contacts
5,000 contacts
10,000 contacts
Klaviyo, Email plan
$20/mo (500 profiles)
$100/mo (5,000 profiles)
$150/mo (10,000 profiles)
Brevo, free or Starter
Free (300 sends a day)
Priced by email volume; Starter from $9/mo at 5,000 emails a month
Priced by email volume; Standard from $18/mo at 5,000 emails a month
Mailchimp, Standard
$20/mo (500 contacts)
$100/mo (2,501 to 5,000 contacts band)
$135/mo (5,001 to 10,000 contacts band)
Moosend, Pro (monthly billing)
$9/mo (500 contacts)
$48/mo (5,000 contacts)
$88/mo (10,000 contacts)
MailerLite, Comfort (monthly billing)
$12/mo (500 subscribers)
Pricing on request
Pricing on request
Drip, people-based plan
$39/mo (1 to 2,500 people)
$89/mo (4,501 to 5,000 people)
$154/mo (9,001 to 10,000 people)
Arithmetic for a 5,000-contact store on monthly billing: Moosend costs $48 a month, or 12 × $48 = $576 a year. Drip costs $89 a month, or 12 × $89 = $1,068 a year. Klaviyo costs $100 a month, or 12 × $100 = $1,200 a year. Moosend's annual billing drops its price to $38 a month, which is 12 × $38 = $456 a year. Annual rates are not the same as monthly rates for every vendor, so check the billing toggle on each pricing page.
Best for catalog stores
Klaviyo
Email plan from $20/mo for 500 profiles · Free plan for up to 250 profiles and 500 sends a month · Pricing page →
Klaviyo is the default recommendation for a WooCommerce store that sells a catalog of products and depends on cart recovery. Its WooCommerce integration is built around store events, so flows such as abandoned-cart, browse-abandonment and post-purchase messages can use the actual product in the cart rather than a generic placeholder. For a store whose revenue comes from repeat purchases of physical goods, that difference is the reason to choose it.
Where it falls short is cost and complexity. The price rises with profile count, and SMS is a separate meter, so a store that adds texting should model both lines. The interface also takes longer to learn than a basic newsletter tool, because a useful setup means mapping product catalogs, segments and flow triggers. Small stores with simple promotions may find the depth unnecessary until they have built a few flows that earn their keep.
Price for a typical Woo store starts at $20 a month for 500 profiles on the Email plan, $100 a month for 5,000 profiles and $150 a month for 10,000 profiles, all on monthly billing as shown on the vendor's pricing page. The free plan covers up to 250 profiles and 500 sends a month, which is enough to test a connection but not enough for a full cart program.
Choose Klaviyo when your revenue depends on abandoned-cart and post-purchase flows and you have the budget to run them at scale. If your store is mostly occasional promotions, the platform is probably more than you need.
Where it shines
→ Store-aware cart and browse flows
→ Product-level personalization
→ Strong reporting on flow revenue
Where it stumbles
→ Cost rises with profile count
→ SMS is a separate meter
→ Steeper learning curve for small teams
The other five tools, one by one
Budget volume sender
Brevo
Free plan (300 sends a day, up to 100,000 contacts) · Starter from $9/mo · Pricing page →
Brevo prices by monthly email volume rather than by contact count, which suits a WooCommerce store with a large list that receives only occasional campaigns. Its free plan is useful for testing a connection and sending early newsletters, with a cap of 300 sends a day. Paid plans start at $9 a month on the Starter tier for 5,000 emails a month, and Standard starts at $18 a month for the same volume, with automation, A/B testing and advanced reports included on that tier.
The limitation is depth. Brevo's automation is capable, but its product feeds and cart logic are simpler than Klaviyo's, so a store that needs detailed product-level personalization will have to build more by hand. Check the WooCommerce connection carefully on the free plan, because connector behavior can differ between tiers.
Choose Brevo when your list is large, your send count is high and cart recovery is a secondary goal. It is the cost-conscious choice for a store that wants email and SMS under one bill.
Where it shines
→ Volume pricing suits large, quiet lists
→ Free tier for testing
→ Email and SMS in one platform
Where it stumbles
→ Simpler product logic than Klaviyo
→ Free tier has a daily cap
Familiar interface
Mailchimp
Free plan (up to 250 contacts and 500 sends a month) · Standard from $20/mo at 500 contacts · Pricing page →
Mailchimp is the tool many store owners already know, and its interface makes a first promotional campaign quick to build. For a new WooCommerce store that wants to send a launch announcement and a simple welcome series, it is an easy place to start. Its free plan covers up to 250 contacts and 500 sends a month, with a daily send limit of 250.
The cost curve is the main drawback. Plans are priced by contact band, so a list that grows from 500 to 5,000 contacts moves from $20 a month on Standard to $100 a month in the 2,501 to 5,000 contacts band. Stores with a long purchase history can find that repeat buyers push them into a higher band faster than expected. Cart recovery and product personalization are also shallower than on the specialist platforms.
Choose Mailchimp for a simple start, with a plan to move to a store-aware tool once the list and the revenue justify it. Set a review date before the first band increase so the bill does not surprise you.
Where it shines
→ Easy first campaigns
→ Widely known interface
→ Free plan for very small lists
Where it stumbles
→ Contact bands raise the bill quickly
→ Shallower cart and product logic
Lowest starting cost
Moosend
Pro from $9/mo at 500 contacts (monthly) or $7/mo (annual) · 30-day free trial · Pricing page →
Moosend is the least expensive contact-based option on this list at the 500-contact tier. Its Pro plan includes unlimited emails for the contact band you choose, which makes it a practical fit for a small store that sends frequent promotions and welcome emails. The pricing page shows a clear step-up at each contact band, with a 5,000-contact plan at $48 a month on monthly billing and $38 a month on annual billing.
It is not a store-data specialist. The connection to WooCommerce covers the essentials, but the product-level logic and reporting are thinner than Klaviyo's, and a store with a large catalog will notice the difference. Moosend is a reasonable choice for a lean store that wants to graduate to a richer tool later, not a permanent home for a high-volume catalog.
Choose Moosend when the store has under a few thousand contacts, a clear budget ceiling and a simple set of flows. Revisit the decision once abandoned-cart revenue becomes a significant share of sales.
Where it shines
→ Low monthly cost at small list sizes
→ Unlimited emails within each contact band
→ Annual billing lowers the price
Where it stumbles
→ Thinner product and store logic
→ Contact bands step up quickly
Small catalogs
MailerLite
Free plan (up to 250 subscribers and 2,500 emails a month) · Comfort from $12/mo at 500 subscribers · Pricing page →
MailerLite suits a WooCommerce store with a small catalog and a newsletter-led business. Its plans are based on subscriber count, and the Comfort tier starts at $12 a month for 500 subscribers on monthly billing, or $10.80 a month on annual billing. The free plan allows up to 250 subscribers and 2,500 emails a month, which covers a launch period for many small shops.
The limitation is the depth of commerce logic. A store with a few products and a simple welcome and abandonment sequence will manage well. A store that needs complex replenishment, product-driven recommendations or detailed revenue attribution will reach the edge of what the tool does easily. Pricing for larger subscriber counts is on request, so plan for a quote if the list grows.
Choose MailerLite for a small, focused shop that values a clean interface and a predictable monthly bill, and plan a migration if the catalog outgrows it.
Where it shines
→ Clean, simple interface
→ Predictable monthly bill
→ Free plan for small launches
Where it stumbles
→ Limited commerce depth
→ Larger tiers need a quote
Workflow-first automation
Drip
From $39/mo for 1 to 2,500 people (monthly billing) · 14-day free trial, no credit card required · Pricing page →
Drip is built around visual workflows, which makes it a good match for a founder or small team that wants to design cart, post-purchase and winback sequences with clear branches. Its people-based plans include unlimited email sends and up to 50 workflows, which is useful for a store that sends a lot of automated mail during sale periods.
The price is higher than the budget tools at the same list size, and the SMS and predictive features are not the focus of the product. A store that wants the most advanced product logic will still look to Klaviyo. A store that wants a calmer, workflow-centred tool at a moderate price will find Drip a sensible middle option.
Choose Drip when you want workflow depth and unlimited sends and are willing to pay a moderate premium for them. The 14-day trial is long enough to build and test one complete abandoned-cart flow before you commit.
Where it shines
→ Clear visual workflows
→ Unlimited sends on people-based plans
→ Good for sale-period volume
Where it stumbles
→ Higher starting price
→ Less focus on SMS and prediction
Other options worth a look
Kit has a free plan for up to 10,000 subscribers that includes landing pages, forms and email broadcasts, and its Creator plan adds visual automations and sequences at $33 a month on annual billing. It suits creator-led merchandise stores more than catalog-heavy shops. ActiveCampaign's Starter plan starts at $15 a month for 1,000 contacts, and its Plus plan starts at $49 a month for the same size, which fits a store with a B2B or wholesale line that needs a sales pipeline next to its email. GetResponse's Starter plan is $19 a month on monthly billing or $15.58 a month on annual billing, and its Marketer plan starts at $59 a month for advanced segmentation and abandoned-cart recovery. Customer.io's Essentials plan starts at $100 a month, and its 10,000-profile plan is $145 a month, which fits teams with a data function that wants event-driven flows.
Decision table: which tool for which need
If you need
Pick
Because
Abandoned-cart and browse flows built on live product data
Klaviyo
Its WooCommerce integration is built around store events and product context.
A large list with mostly occasional campaigns
Brevo
Volume-based pricing does not rise with the number of inactive contacts.
A first campaign tool your team already knows
Mailchimp
The interface is familiar and the free plan covers a launch period.
The lowest monthly bill under 500 contacts
Moosend
The Pro plan starts at $9 a month on monthly billing for 500 contacts.
A small catalog and a simple newsletter
MailerLite
Subscriber-based plans with a clean interface and a $12 starting tier.
Visual workflows and unlimited sends
Drip
Workflow-first design, with people-based plans that include unlimited sends.
Creator-led merch with an existing audience
Kit
A free plan for up to 10,000 subscribers and an audience-first product model.
How to choose for your store
Start with the list and the send count, not the feature page. Write down how many active contacts you have, how many emails you plan to send each month and whether you need SMS. Then take the price for each candidate plan at that list size from the vendor's pricing page. A plan that looks cheap at 500 contacts can cost much more at 5,000, and a volume plan that looks expensive for a small list can be cheap for a large, quiet one.
Next, decide which store events must drive email. Most WooCommerce stores need four: cart abandonment, browse abandonment, post-purchase follow-up and winback for lapsed buyers. If your store sells consumables, add replenishment reminders. If it sells subscriptions, add renewal and failed-payment messages, and check how each tool reads those events before you commit.
Then test the connection. Place a real order on a test product and watch whether the order appears in the email tool within minutes. Repeat with a cart that is never completed and with a refund. If any of those events arrives late or not at all, the tool will send messages to customers who no longer need them, and that damages trust.
Finally, compare the stack total. Count email, SMS, popups and any plugin that adds a monthly fee, and compare the sum rather than the headline plan price. For a store already paying for several plugins, a tool that covers two or three of those functions can cost less overall, even if its email plan is more expensive on its own.
Setup and migration checklist
Step
What to check
Why it matters
1. Connect the store
Orders, carts, refunds and product changes arrive in near real time
Late events send messages to customers who have already bought
2. Map the fields
Customer name, purchase history, product tags and any subscription status
Segments and flows need these fields to target the right people
3. Import consent
Export only contacts with a documented opt-in, with dates and sources
Unclear consent records create compliance and deliverability problems
4. Carry suppressions
Unsubscribed and bounced addresses are imported as suppressed, not as active
Cart abandonment, post-purchase and winback, each with a clear exit rule
These flows usually produce most of the early revenue
6. Run in parallel
Keep the old tool live for one promotional cycle and compare results
A side-by-side comparison exposes sync gaps before you cut over
7. Cut over and archive
Switch the live sends, then archive the old account and its exports
Keeps the history available without paying for two platforms
When migrating from a plugin-based tool, the most common failure is a silent sync gap: orders stop flowing into the new platform, and nobody notices until revenue drops. Check the order webhook on the new platform before you turn off the old one, and watch the first week of flows closely.
Common mistakes Woo owners make
The most common mistake is buying for the largest list the store hopes to have. A contact-based plan priced for 50,000 people will cost money every month while the list is still 2,000 people. Buy for the list you have now, check the next band's price and set a review date.
The second mistake is building decorative campaigns before the revenue flows work. Seasonal newsletters, template designs and social-style promotions are easy to make, but cart recovery and post-purchase messages usually pay for the tool. Build those first, then add the rest.
The third mistake is treating the free plan as a production plan. Free tiers exist for testing and for very small lists, and they often carry daily caps, branding or feature limits that will stop a flow mid-cycle. Read the limits on the pricing page before you build anything you depend on.
Frequently asked questions
Which email tool should a WooCommerce store start with?
Start with Klaviyo if the store has a real catalog, real cart abandonment and a budget that can carry a per-profile plan. Its Email plan begins at $20 a month for 500 profiles, and the 5,000-profile plan is $100 a month on monthly billing. If the list is small and the budget is tight, Moosend ($9 a month at 500 contacts on monthly billing) or MailerLite ($12 a month on the Comfort tier) are reasonable starting points. Whatever you choose, check that orders and carts reach the email tool in near real time before you build any flow.
Is Klaviyo worth the price for a small WooCommerce store?
It depends on whether the store will use the store-data features. Klaviyo pays off when cart recovery, browse abandonment and post-purchase flows are built on order and product data, because those flows are where a store-aware tool differs from a generic mailer. A store with a few hundred contacts that only sends occasional promotions will spend less on Mailchimp, Brevo or Moosend, and can move to Klaviyo later once its flows justify the cost.
How do contact-based and volume-based pricing differ for a Woo store?
Contact-based plans, such as Klaviyo, Mailchimp, Moosend and Drip, rise as your list grows, even if you email the same number of times. Volume-based plans, such as Brevo, rise with the number of emails you send. A store with a large but mostly inactive list often pays less on a volume plan, while a store with a small list and heavy sending often pays less on a contact plan. Run the sum for both the list size and the monthly send count before deciding.
Do I need SMS for a WooCommerce store?
SMS is worth testing for time-sensitive messages such as abandoned carts or back-in-stock alerts, but it adds a second consent list and a second cost line. Brevo and Klaviyo both offer SMS within the same platform, which keeps consent records in one place. Stores that already run several plugins may prefer to avoid a separate SMS vendor until email flows are working well.
Can a WooCommerce store move from one email tool to another without losing history?
Yes, but the move is safest when you export the contact list with consent status, suppression history and purchase tags, then rebuild the top three flows before switching the live send. Keep the old tool running in parallel for one full promotional cycle so you can compare results. Do not copy unsubscribed contacts across, because that can create compliance problems.
Which plan is cheapest for a WooCommerce store with under 500 contacts?
Brevo and MailerLite have free plans that suit very small lists, and Kit lists a free plan for up to 10,000 subscribers without sends limits in its basic tier, though advanced automations need the Creator plan. Moosend is the lowest paid option on the list at $9 a month for 500 contacts on monthly billing, or $7 a month on annual billing. Check each vendor's pricing page before you commit, since free-plan limits change.
Woo verdict
Catalog and cart revenue: Klaviyo. Large quiet list: Brevo. Small budget: Moosend or MailerLite.
Check the order connection with a real test purchase, price the plan at your actual list size and compare the whole stack, not one plan.